HOW TO DRIVE TRAFFIC TO A WEBSITE - The Art of Being an Entrepreneur with Just a Laptop

There are many strategies to be applied, but the concept you need to keep in mind is that, in addition to having to be "found", you will also need to retain the user by bringing them back to your site often. You're not looking for that single impromptu visit, but for those users who find interest in your content and are interested in a long-term relationship. This is the website traffic we like!

Website traffic analysis. If you really want to be found on search engines, you cannot neglect SEO (Search Engine Optimization). What is SEO and how is it used? SEO, if well structured, allows you to position yourself in the first pages of search engines based on keywords and the content you used. This is a system to generate traffic to the website for free, but a strategy must be developed and it is essential to read up on the best before starting. In this regard, here is some useful information on creating traffic to the website through the use of SEO.

From an SEO perspective, there are many parameters that are considered when indexing your site, here are some of the most important:

Do you have the resources and determination to be among the very first results of search engines? SEM (Search Engine Marketing) is for you. This system allows you to buy keywords, which if typed will result in your website. Also in this case a minimum of research on keywords must be done, they should not be chosen randomly, but if nothing else you are sure of an appreciable result.

So how to implement a SEM strategy? Google Ads is certainly the most used tool to create SEM campaigns. Driving traffic to the website will be more immediate, meaning that by paying to be a sponsored site you will be able to see results much more quickly. With SEO techniques you will have organic traffic that is not paid, but you will have to arm yourself with patience.

Website Visits Remarketing is a form of behavioral marketing. Basically, the traffic to the website is promoted through advertising aimed at those users who have passed through your site, but who have not purchased / converted. This system allows your brand to stay in the eye of the prospect once they leave your site. Remarketing can also be defined as a cookie-based technology. Yes, that cookie that you often find yourself accepting when you arrive on a new site.

How does it work? The cookie is nothing more than a simple javascript code that you will have to insert on the pages of your website, and is activated once your user has accepted it as a condition to continue browsing. This javascript code will remain "stuck" to your visitor, allowing you to follow his movements on the site and then be able to encourage him to return. In fact, when your user has left the site, they will also view your advertising banners or offers on other sites or platforms such as social networks.

This system is useful not only for the traffic to the website, but also to increase the chances of sales, which I remind you to be around 2% after the first visit. This means that it is very important to try to build customer loyalty right away.

Increase website visits with social activities

Social media is an important tool, although it is worth remembering that the results generated by these platforms are in sharp decline. The fact remains that sharing the contents of your site on your social profiles will generate traffic.

The main platforms to consider are:

• Facebook
• YouTube
• Instagram
• Twitter
• Snapchat

On social media, there are two different ways to share your content: organic and paid. A bit like search engine ranking. So based on your resources you will have to understand what will be the best way to convey your posts. Bringing visits to the website using social networks will bring results, small or large will depend on the interest in your content and also on the amount of your investment.

It should be emphasized that the Facebook algorithm is now heavily penalizing towards organic publications, favoring instead those who invest hard cash. Instagram also has an increasingly complex algorithm that tends to show only those who truly have an edge in feed content. So to emerge you will have to set a very clear strategy also on social networks, but it is worth it.

Of course newsletters are not and never will be the primary source of your website traffic, but it all helps. Sending your loyal users emails with promotions, offers, discounts or gift vouchers certainly encourages them to click to take a look. This system will not bring you new visitors, but it is useful for retaining existing ones in your virtual space. Don't overdo the newsletters, send them when you actually have something important to communicate.

Writing articles and then keeping the site constantly updated is a big advantage. In fact, Google rewards those sites that are constantly updated, and “does not reward” those that have not changed since last century. Of course, changing the "who we are" or "where to find us" page rather than the "contacts" page is not easy and sometimes not even recommended. However, writing a new article every week makes your site much more dynamic and interesting for Google, thus allowing the indexing of new content.

The production of articles, based on the research of potential customers, favors the process called inbound marketing. Blog articles allow you to intercept those informative keywords that can increase website traffic. 80% of online searches intercept articles, more than enough reason to consider the blog.

I think it is clear that using only one of the methods listed is not enough. To have important results you will have to use all or almost all the suggestions I have given you, not only that: they must be programmed with an editorial plan that includes deadlines and objectives. Keeping track of progress, and why not, failures helps you understand how to optimize your strategy to drive visits to the website. You need patience, we have already said, but you also need method, otherwise you will risk wasting time and energy.

Creating a monthly schedule of operations to do will allow you not to neglect any of the aspects we have seen together. You will have to be constant and widespread, only in this way you will be able to see your site grind thousands and thousands of users every month.